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Automated Behavioral Personalization in Sitecore XP with Generative AI
June 19, 2024 Rodrigo Peplau 0
Marketers constantly strive to deliver targeted, personalized content to their audiences. Content profiling plays a crucial role in Sitecore XP, helping achieve this by enabling the segmentation of users and the delivery of content tailored to their interests and behaviors.
However, adopting and maintaining Profile Cards can be a daunting and time-consuming task for Content Editors. Analyzing content and picking the right Profile Cards can be challenging, and frequent updates require continual adjustments, leading to a significant burden on the content management team.
Behavioural Targeted Personalization Made Easy
To address these challenges, I’m excited to introduce the AI Content Profiler for Sitecore XP, which leverages Generative AI to analyze page content and automatically assign the appropriate Profile Cards. This module simplifies implementing behavioral with XP, targeting and creating personalized user experiences.
Key Benefits
- Automated Profile Assignment: The AI-driven automation assigns Profile Cards to pages, ensuring they are always current without manual intervention.
- Increased Efficiency: Reduces the workload on Content Editors, allowing them to focus on creating quality content rather than managing Profile Cards.
- Enhanced Personalization: Facilitates the delivery of highly targeted and personalized content, improving user engagement and campaign effectiveness.
- Quick Adoption: Speeds up the implementation and benefits realization of Behavioral Targeted Personalization within your Sitecore websites.
- Easy installation: Being a content-only Powershell Module that doesn’t include any binaries or executables, the module is easy to install. All you have to do is install the module package into your Sitecore instance with a few simple steps.
For more information and to start using the AI Content Profiler, visit the GitHub page. Here, you’ll find detailed documentation and the latest release to integrate this powerful tool into your Sitecore environment.
Embrace the power of AI to enhance your content management and deliver personalized experiences with ease.
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